VP Product Marketing
Company: VirtualVocations
Location: Scottsdale
Posted on: October 30, 2024
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Job Description:
A company is looking for a VP Product Marketing & Audience
Marketing to lead go-to-market strategies in the telehealth
psychiatry and mental health space.
Key Responsibilities
Develop and implement audience-specific marketing strategies and
positioning
Conduct and synthesize research to ensure customer insights inform
marketing and product strategies
Partner with various teams to execute campaigns that drive patient
acquisition and provider engagement
Required Qualifications
Bachelor's degree in marketing, business, psychology, or a related
field
10+ years of experience in product marketing or customer marketing,
with at least 3 years in a senior leadership role
Proven track record of launching and scaling products in a
high-growth environment, preferably in healthcare
Experience in a highly regulated industry, focusing on user privacy
and patient health information
Familiarity with marketing automation tools and customer analytics
platforms
Keywords: VirtualVocations, Scottsdale , VP Product Marketing, Executive , Scottsdale, Arizona
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